New Balance®

Fearlessly Independent Since 1906

  • New Balance was founded in Boston and is family-owned
  • Their first shoe hit the market in 1960
  • New Balance is the 4th largest sporting company after Nike,
    Adidas and Under Armour
  • New Balance also produce shoes Made in USA and Made in UK
  • The famous N logo didn’t make an appearance until the 1970s,
    when the 320 launched.
  • It has been on every style since
  • New Balance is a $4+ Billion company

Licensee since
2019

Territory
Global

Sales Model
DTC (Direct-To-Consumer), DTR (Direct-To-Retailers), Wholesalers

Product Categories
Bags, luggage, accessories, drinkware

Target Group
Sports & leisure

SEE THE LATEST NEW BALANCE® BAGS COLLECTION