New Balance®

Fearlessly Independent Since 1906

  • New Balance was founded in Boston and is family-owned
  • Their first shoe hit the market in 1960
  • New Balance is the 4th largest sporting company after Nike,
    Adidas and Under Armour
  • New Balance also produce shoes Made in USA and Made in UK
  • The famous N logo didn’t make an appearance until the 1970s,
    when the 320 launched.
  • It has been on every style since
  • New Balance is a $4+ Billion company

Licensee since
2019

Territory
Global

Sales Model
DTC (Direct-To-Consumer), DTR (Direct-To-Retailers), Wholesalers

Product Categories
Bags, luggage, accessories, drinkware

Target Group
Sports & leisure

SEE THE LATEST NEW BALANCE® BAGS COLLECTION

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Copyrights reserved 2023 GROWN UP Licenses Ltd. a global licensee for bags and accessories of New Balance.

Interested in doing business with Grown Up Licenses?

Contact our sales team

– or send us a message via the contact formula below

Thomas Berg

Chairman
thomas.berg@grown-up.com
+852 6825 9180

Joey Shut

Chief Executive Officer
joey.shut@grown-up.com
+852 6816 0369

Morten Henriksen

Chief Commercial Officer – Cat®, LEGO® & Ellehammer (Global)
mrh@gp-licenses.com
+45 2123 0143

Line Lyngholm

Commercial Director – New Balance® (Global)
ll@gp-licenses.com
+45 2332 3565

Mike Lok

APAC Chief Commercial Officer
mike.lok@gp-licenses.com
+852 6661 8870
+86 131 7211 1091

Tod Egan

Senior Vice President Sales (USA)
tod.egan@grown-up.com
+1 770 597 4236

Martin Totton

Commercial Director – Tool Storage
& Coolers (Global) and Cat® (USA)
martin.totten@grown-up.com
+852 8191 7378

Lasse Kousgaard

Sales Director EMEA
lak@bbm-europe.com
+45 5215 2509

Isaac Ip

Sales Director HK & APAC
Isaac.ip@grown-up.com
+852 5999 9208

Vivian Li

Sales Director China
vivian.li@grown-up.com
+86 186 1056 7016

DENMARK
Balticagade 10B, 2. Floor,
DK-8000 Aarhus C

Tel.:  +45 7020 7599
Fax.: +45 7020 7399
info@gp-licenses.com

HONG KONG
Flat/Rm D, Block 2,7/F, Tai Ping Ind. Ctr.
55 Ting Kok Rd., Tai Po, N.T.

Tel.:  +852 26 66 03 83
Fax.: +852 26 66 03 33
info@gp-licenses.com

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