LEGO® Group

Iconically Playful

The BIGGEST Toy Brand in the world
Still Family-Owned, founded in 1932
Has the slogan DET BEDSTE ER IKKE FOR GODT®
(Only the best is good enough)
Six 2×4 LEGO Bricks can be combined in more than 915 million ways
Every Second, 7 LEGO Sets are sold by retailers around the World
There are 86 LEGO Bricks for every person on the Earth
There are over 400 billion LEGO bricks in the world.
Stacked together, they are 2,386,065 miles tall,

Licensee since
2005

Territory
EU, Apac, US, Latin America

Sales Model
DTC (Direct-To-Consumer), DTR (Direct-To-Retailers),
Wholesellers Distributors, Loyalty, LEGO® Environment

Product Categories
School bags, Bags, Accessories, Luggage

Target Group
Kids, Adults

SEE THE LATEST LEGO® BAGS COLLECTION

Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2023 The LEGO Group. All rights reserved.

Interested in doing business with Grown Up Licenses?

Contact our sales team

– or send us a message via the contact formula below

Thomas Berg

Chairman
thomas.berg@grown-up.com
+852 6825 9180

Joey Shut

Chief Executive Officer
joey.shut@grown-up.com
+852 6816 0369

Morten Henriksen

Chief Commercial Officer – Cat®, LEGO® & Ellehammer (Global)
mrh@gp-licenses.com
+45 2123 0143

Line Lyngholm

Commercial Director – New Balance® (Global)
ll@gp-licenses.com
+45 2332 3565

Mike Lok

APAC Chief Commercial Officer
mike.lok@gp-licenses.com
+852 6661 8870
+86 131 7211 1091

Tod Egan

Senior Vice President Sales (USA)
tod.egan@grown-up.com
+1 770 597 4236

Martin Totton

Commercial Director – Tool Storage
& Coolers (Global) and Cat® (USA)
martin.totten@grown-up.com
+852 8191 7378

Lasse Kousgaard

Sales Director EMEA
lak@bbm-europe.com
+45 5215 2509

Isaac Ip

Sales Director HK & APAC
Isaac.ip@grown-up.com
+852 5999 9208

Vivian Li

Sales Director China
vivian.li@grown-up.com
+86 186 1056 7016

DENMARK
Balticagade 10B, 2. Floor,
DK-8000 Aarhus C

Tel.: +45 7020 7599
Fax.: +45 7020 7399
info@gp-licenses.com

HONG KONG
Flat/Rm D, Block 2,7/F, Tai Ping Ind. Ctr.
55 Ting Kok Rd., Tai Po, N.T.

Tel.: +852 26 66 03 83
Fax.: +852 26 66 03 33
info@gp-licenses.com

Contact

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