LEGO®

Iconically Playful

  • The BIGGEST Toy Brand in the world
  • Still Family-Owned, founded in 1932
  • Has the slogan DET BEDSTE ER IKKE FOR GODT®
    (Only the best is good enough)
  • Six 2×4 LEGO Bricks can be combined in more than 915 million ways
  • Every Second, 7 LEGO Sets are sold by retailers around the World
  • There are 86 LEGO Bricks for every person on the Earth
  • There are over 400 billion LEGO bricks in the world.
  • Stacked together, they are 2,386,065 miles tall,

Licensee since
2005

Territory
EU, Apac, US, Latin America

Sales Model
DTC (Direct-To-Consumer), DTR (Direct-To-Retailers),
Wholesellers Distributors, Loyalty, LEGO® Environment

Product Categories
School bags, Bags, Accessories, Luggage

Target Group
Kids, Adults

SEE THE LATEST LEGO® BAGS COLLECTION