LEGO®

Iconically Playful

The BIGGEST Toy Brand in the world
Still Family-Owned, founded in 1932
Has the slogan DET BEDSTE ER IKKE FOR GODT®
(Only the best is good enough)
Six 2×4 LEGO Bricks can be combined in more than 915 million ways
Every Second, 7 LEGO Sets are sold by retailers around the World
There are 86 LEGO Bricks for every person on the Earth
There are over 400 billion LEGO bricks in the world.
Stacked together, they are 2,386,065 miles tall,

Licensee since
2005

Territory
EU, Apac, US, Latin America

Sales Model
DTC (Direct-To-Consumer), DTR (Direct-To-Retailers),
Wholesellers Distributors, Loyalty, LEGO® Environment

Product Categories
School bags, Bags, Accessories, Luggage

Target Group
Kids, Adults

SEE THE LATEST LEGO® BAGS COLLECTION

Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2023 The LEGO Group. All rights reserved.

LEGO®

Iconically Playful

SEE THE LATEST LEGO® BAGS COLLECTION

Interested in doing business with Grown Up Licenses?

Contact our sales team

Thomas Berg

Joey Shut

Morten Henriksen

Martin Totten

Line Lyngholm

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