The LEGO® Group

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.


The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

The world of LEGO® Bags

Grown Up Licenses is one of the world’s largest bag and luggage manufacturer with speciality in design and development of school bags.

Our philosophy is closely linked to the LEGO experience. Our range of schoolbags is the essence of quality, durability and high level of functionality – just like the LEGO brick.

See the latest LEGO® Bags Collection

Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2023 The LEGO Group. All rights reserved.