World-renowned Brands

We design, manufacture and distribute several world-renowned brands; LEGO® Group, Caterpillar®, New Balance®, Ellehammer® and many more. Our diverse portfolio of iconic brands meets consumer needs over a broad spectrum of activities and lifestyles.

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About Us

With over 20 years’ experience, Grown Up Licenses is a leading license and brand company specialized in designing and manufacturing of bags, tool storage, luggage, and accessories, in close partnership with brand owners and leading distribution companies. Grown Up Licenses’ global brand portfolio includes Caterpillar®, New Balance® and LEGO® Group, as well as our own proprietary Ellehammer® brand. We serve our diverse and global customers (distributors, wholesalers and retailers) from our head office in Hong Kong, our sales and marketing presences in China, the United States and Europe, with an extensive distribution network and a wide range of sales channels over the world.

Design and Development

Leveraging on Grown Up Licenses’ design and development capabilities and manufacturing knowhow, we design, develop, and manufacture a wide range of quality products within the bags and luggage industry: leisure and travel bags, business and IT bags, school bags, backpacks, sports bags, soft and hard trolleys, tool storage and bags, coolers, drinkware etc.

Manufacturing

We manufacture our products at our premium factories with strong R&D and supply chain network across Southeast Asia, including but not limited to China, Cambodia, Vietnam and Thailand.

About Us

With over 20 years’ experience, Grown Up Licenses is a leading license and brand company specialized in designing and manufacturing of bags, tool storage, luggage, and accessories, in close partnership with brand owners and leading distribution companies. Grown Up Licenses’ global brand portfolio includes Caterpillar®, New Balance® and LEGO®, as well as our own proprietary Ellehammer® brand. We serve our diverse and global customers (distributors, wholesalers and retailers) from our head office in Hong Kong, our sales and marketing presences in China, the United States and Europe, with an extensive distribution network and a wide range of sales channels over the world.

Design and Development

Leveraging on Grown Up Licenses’ design and development capabilities and manufacturing knowhow, we design, develop, and manufacture a wide range of quality products within the bags and luggage industry: leisure and travel bags, business and IT bags, school bags, backpacks, sports bags, soft and hard trolleys, tool storage and bags, coolers, drinkware etc.

Manufacturing

We manufacture our products at our premium factories with strong R&D and supply chain network across Southeast Asia, including but not limited to China, Cambodia, Vietnam and Thailand.

Diverse Product Portfolio

We are one of the best-established bags, tool storage and luggage manufacturers and exporters, principally operating in the design, development, manufacturing, and sale of a diverse and world-renowned multi-brand product portfolio.

These products cater to kids, teens, sports, leisure, business, travel, and technical segments.

Distributor

  • We formalize our co-operation with a distribution contract and only work
    with ONE distributor in each country
  • You get access to all our collections, typically Spring/Summer and Fall/Winter + all SMU projects
  • All orders are placed in our online system www.gplportal.com
  • We can accommodate your needs, regarding special packing, labels, etc.
  • We commit and aspire to have long-lasting partnerships with our distributors around
    the world – the majority of whom we have worked with for more than 10 years

DTR – Direct-To-Retail

  • We formalize our co-operation with a distribution contract and only work 
    with ONE distributor in each country
  • You get access to all our collections, typically Spring/Summer and Fall/Winter + all SMU projects
  • All orders are placed in our online system www.gplportal.com
  • We can accommodate your needs, regarding special packing, labels, etc.
  • We commit and aspire to have long-lasting partnerships with our distributors around 
    the world – the majority of whom we have worked with for more than 10 years

Distributor

  • We formalize our co-operation with a distribution contract and only work with ONE distributor in each country
  • You get access to all our collections, typically Spring/Summer and Fall/Winter + all SMU projects
  • All orders are placed in our online system www.gplportal.com
  • We can accommodate your needs, regarding special packing, labels, etc.
  • We commit and aspire to have long-lasting partnerships with our distributors around the world – the majority of whom we have worked with for more than 10 years

DTR – Direct-To-Retail

  • We have the setup to service retailers directly
  • We offer pricing direct from factory (FOB) or DDP (Delivery Duty Paid) with delivery directly to your warehouse
  • We have a large catalogue of ready-to-produce products, but we can also design products to you target customer and price
  • We can handle packing requirements for In-Store sales (including POS)

Our Global Network

Represented in 120+ countries worldwide

Distribution

Own Distribution Channels:

•  Scandinavia

•  Germany

•  China

•  Hong Kong

More than 40 distributors globally covering more than 120 countries

Sales Representatives

Wholesalers and Retailers

Production

Premium Social Compliant Factories:

•  China

•  Cambodia

•  Vietnam

•  Thailand

Sales

Global Sales Offices:

•  EU

•  US

•  China

•  Hong Kong

Design

International Design Team:

•  EU

•  US

•  China

•  Hong Kong

•  Asia

Interested in doing business with Grown Up Licenses?

Contact our sales team

– or send us a message via the contact formula below

Thomas Berg

Chairman
thomas.berg@grown-up.com
+852 6825 9180

Joey Shut

Chief Executive Officer
joey.shut@grown-up.com
+852 6816 0369

Morten Henriksen

Chief Commercial Officer – Cat®, LEGO® & Ellehammer (Global)
mrh@gp-licenses.com
+45 2123 0143

Line Lyngholm

Commercial Director – New Balance® (Global)
ll@gp-licenses.com
+45 2332 3565

Mike Lok

APAC Chief Commercial Officer
mike.lok@gp-licenses.com
+852 6661 8870
+86 131 7211 1091

Tod Egan

Senior Vice President Sales (USA)
tod.egan@grown-up.com
+1 770 597 4236

Martin Totton

Commercial Director – Tool Storage
& Coolers (Global) and Cat® (USA)
martin.totten@grown-up.com
+852 8191 7378

Lasse Kousgaard

Sales Director EMEA
lak@bbm-europe.com
+45 5215 2509

Isaac Ip

Sales Director HK & APAC
Isaac.ip@grown-up.com
+852 5999 9208

Vivian Li

Sales Director China
vivian.li@grown-up.com
+86 186 1056 7016

DENMARK
Balticagade 10B, 2. Floor,
DK-8000 Aarhus C

Tel.:  +45 7020 7599
Fax.: +45 7020 7399
customerservice@gp-licenses.com

HONG KONG
Flat/Rm D, Block 2,7/F, Tai Ping Ind. Ctr.
55 Ting Kok Rd., Tai Po, N.T.

Tel.:  +852 26 66 03 83
Fax.: +852 26 66 03 33
customerservice@gp-licenses.com

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